The formula of generating site traffic is really simple. If people visit your site, your audience scope expands too. When you draw in more people, this subsequently spells more revenues. This is really the central dynamics of social media. In Social Media, knowledge about traffic is an ultimate prerequisite to anyone who seeks to produce revenues from online marketing.
PPC marketing for beginners, also known as Pay-Per-Click, is a common used way of online marketing. You will see it on websites as sponsored links but you will most likely used to seeing it on search engine results pages such as Yahoo, at the top and on the right hand side of the results page.