Print marketing which used to be the normal method of marketing is rapidly becoming undesirable. For example, when was the last time you opened the phone book to retrieve information regarding a business, service or product? Probably a long time ago. Replacing this archaic form of marketing is social media marketing, the practice of marketing over social networking platforms.
Social media marketing is the practice of promoting a business, brand, cause, product or organization over social networking platforms. These social media networks vary in terms of levels of engagement and privacy. Twitter is one of the most popular social media marketing platforms. Anyone can use Twitter and messages, or “tweets,” are limited to 140 characters and generally not very private. Twitter is an effective platform for having a teaser message spread virally and is best optimized with a link to an external website.
Over 400 million people actively use this next big social network. In fact, if it were a country, it would be the fourth most populated place in the world. You guessed it, Facebook is this mega social media marketing network which I am referring to. The majority of Facebook users establish their own personal profile page for the purpose of connecting with friends, sharing photos, videos and life updates. However, Facebook goes far and beyond personal profiles, by allowing businesses, causes, brands, organizations and services to make their own Facebook pages. Individual users can then “like” or “become a fan” of these products, which is then shared with their friends across the social network. This form of social media marketing serves as word of mouth advertising over the internet.
The two other main social media marketing platforms are YouTube and Flickr. YouTube receives over 2 billion views per day and is a video sharing website. Anyone can make a video and upload it to YouTube and share it with the world. Many businesses are harnessing the power of YouTube, recognizing its ability to virally spread low-budget (or free!) videos. Similarly, Flickr is a photo sharing website which allows users to create photo galleries, tag their photos and share them with the world. Both YouTube and Flickr allow for videos and photo galleries to be embedded directly on external websites.
Social media marketing has increasingly become adopted by organizations, over the four aforementioned platforms in particular. However, many organizations have come to recognize that the effective promotion of a business over the internet is a significant time commitment. Luckily, Stikky Media exists as a place for businesses to turn to outsource their social media marketing efforts. Contact Stikky Media for additional information on what they can do to spread the word about your business.
Before implementing your own social media marketing campaign for your organization.r business, organization, brand, product or service, contact to visitStikky Media who can sculpt a high quality social media marketing campaign for your organization..
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