Make Money Online – The Importance Of Search Engines
For those of you who have a strong desire to make money online, it is imperative that you clearly recognize the relevance of the search engines in making this happen. Procuring high rankings in the search engines is the number one way to direct targeted visitors to your website. When your visitors are targeted, they have a higher propensity to be interested in what your website has to offer. Once the search engine user types in their search, they are presented with a listing of relevant websites. Generally, the higher the listing of the website, the more relevant it is to the query.
One thing that you should be crystal clear on is how drastically the positioning of your website affects how much traffic it receives. This was clearly demonstrated by a study which was conducted at Cornell University back in 2006. Essentially, the study concluded that the website which occupies the number one position in the search engine receives just over fifty-five percent of the traffic for the search query. The drop of to the number two position is drastic as this website receives just under thirteen and a half percent of the traffic, while the number three positioned website receives just under ten percent of the traffic for a given term. All in all, the top ten results receive approximately ninety-two percent of the search engine traffic for a given term.
In addition, most internet users only use what are considered the top three search engines. Furthermore, usage varies by country. For example, Google, Bing, and Yahoo are the three most popular search engines in the world. However, Google receives substantially more traffic than the other two search engines. This is especially true in the United States where Google holds an even larger advantage.
Having said all of this, what exactly must you pay attention to as far as the search engines are concerned if you wish to make money online? Your keywords are the number one factor in determining how successfully your website converts sales with search engine traffic. In fact, it has been proven that longer, more descriptive key phrases tend to convert sales at a higher rate than shorter ones.
Okay, why are we talking about all of this? We are discussing this because your goal is to make money with your website. Studies have show that when individuals are searching for a website upon which to make a purchase, around ninety percent of them find that website via the search engines. This means that only about ten percent identify the website upon which they wish to make a purchase by a method other than the search engines.
You must be asking yourself how you can rank in the search engines for your targeted keywords. The answer to this question falls within the discipline of Search Engine Optimization, otherwise known as SEO. SEO is a very involved topic, which is beyond the scope of this article. However, I can tell you that in determining whether or not to rank a particular website for a specific key term, the search engines consider two major factors. One, they look at the content on the website to determine if it is relevant for the key term. For instance, if it makes mention of the key term throughout its content, the website is generally considered to be relevant. Secondly, the search engines look at how many similar websites link to the website which is attempting to rank. In this instance, if the linking websites utilize the specific key term in their link, this is referred to as “anchor text”. The anchor text tells the search engines that the website which is being linked to is relevant for that particular key term. This will generally help the website which is being linked to to rank for the key term in the search engines. The good news is that you can learn SEO on your own. Take the time to educate yourself, and you will put yourself in a position to make money online with your website consistently.
If you are aspiring toMake Money Online, it is time that you recognize the importance of the search engines. Many people struggle to make any money while they Work At Home because they do not understand how to rank. Understanding how things work is the key. Swing by and see us at SOSComplete.com
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