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Correctly optimizing your web page can help out a lot when you want to begin obtaining the attention of the search engines, it’s not all about backlink building. How you have the keywords positioned throughout your site is going to be one of the biggest methods to boost your ranking and in turn get you more of the search engine visitors. In the following paragraphs we will be covering a few ways to place your keywords in your website to get more love from the search engines.

The first thing a lot of you probably know is that you should have the keyword or keyword phrase within the URL of the site. This isn’t only for websites but for blogs too. Each and every post you make will need the primary keyword in the URL. WordPress makes this super easy to accomplish when your writing your post you will notice the page link towards the top of the post along with a link that says “Edit”.

Something different people don’t typically take into consideration are the H1, H2 and the H3 tags within the web pages. You should be sure that your keyword or phrase is actually integrated in all of these tags. What this is going to do will be to help the search engine spiders notice that the first thing on your site or web page is your keywords.

Many of you have probably heard of the first sentence rule. This basically means that each and every page you create should have the keyword or keyword phrase in the first sentence of the content. But, even though you may already know that, there is still another rule you probably don’t know about and that is the last sentence rule. It follows the same action of the previous rule however, obviously this relates to the last sentence on your site.

There is another factor you need to deal with known as the keyword density and this is also important. This is the amount of times your keyword is present on the page compared to the amount of words on the page. Between 3% and 5% is where you will want your keyword density to be. Keyword stuffing is when you simply add the keyword to just about every sentence and the search engines will penalize you for that.

Now there is one more thing I would like to share with you and that is the format of the keywords in the content. Using bold, italic and underlining are also very important when it comes to your keywords and you should make sure you do this with most of your keywords. Basically what you need to do is to make sure you are using these text formats for just about every instance of your keyword on your page. Don’t just use one format like, bold, you will want to use them all and mix them all up. Using just one of these formats may help a little but you really need to make use of all of them.

That’s it, if you follow these simple tips you will find that you will be able to boost your search engine ranking for your website or web page. One other thing on the backlink building portion, is that you will want to begin building links to all the pages on your site or blog and not focus on just the home page.

John Jones is an insomniac interenet marketer who needs to learn how to fall asleep fast, among other law of attraction methods.