The ABC’s of Article MarketingLeave the first response August 11, 2012 / Posted in Internet Marketing
If you want to get more traffic to your website, there are many different tools you can use. However, one of the most powerful methods of getting the most targeted results is through article marketing. Best of all, it doesn’t cost you anything. Whether you’re new to the field or a seasoned professional, article marketing is an extremely popular and effective way to boost your Internet business. Don’t forget that despite being free, article marketing still requires an investment of tenacity and effort. One needs to create a quantity of articles if you want to create lasting returns. Simply put, the traffic you generate will be directly related to the number of articles your write. Of course, quantity alone is not going to cut it. You have to create quality articles that will make your readers want to continue on to your site. You have to make sure you’re striking a balance between those two significant factors. That’s what we want to discuss today. We would like to acquaint you with some tricks to help you see the best success possible.
At the time that an article is being published, is generally the time that most marketers will focus on article directories. They may well be getting readers, but this does not contribute to the traffic to their own web site. Placing articles on your website that are well written is a great way to target the potential customers you are looking for. By doing this, your readers will trust you and your long-term credibility will never be in question. You will build a following of readers who recognize you as an expert on your subject, and your website will be the first place they go when they require advice, or questions answered. You will multiply your site’s search engine traffic, by including a large number of articles, addressing many different keywords, on your website. Because search engines consider interlinks when ranking sites, don’t forget to use this strategy to strengthen your web site traffic with articles that are related. Add new and updated content to your site regularly to keep the information fresh in people’s minds.
You can easily get a lot of attention for your articles if you make sure they;re submitted to the best article directories. One of the biggest advantages you get from submitting to major online directories is having a huge audience almost instantly. They are built with various categories as well, which you can slip your content into. Just as soon as they approve your article, it immediately goes live on all these sites. With the constant amount of traffic on these sites, you can reasonably anticipate that your article will begin getting hits right from the start. In addition to the interested public who are there seeking information the directories see webmasters, ezine publishers and others who may choose to pick up your article for publication elsewhere. If someone likes your article and republishes it on their site/blog or in their newsletter/ezine, you start getting traffic overnight. Besides all that, should your article begin spreading across the Internet you will also be receiving backlinks from each of those sites it’s published on. Due to the fact that search engines utilize backlinks for site rankings, your having a large number of external sites which link back to your site will move your site higher in the rankings.
All in all, article marketing is the only marketing method you need if you’re starting out on a low budget. And the added bonus you’ll receive from article marketing is the fact that your articles will be driving traffic to your site for many years to come. By placing an initial investment of effort into your articles, the resulting benefits will last for a very long time.
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