Advertising Helps Medical Practices Grow FasterLeave the first response August 10, 2010 / Posted in Uncategorized
Many people, especially those who practice in the field of medicine, underestimate the power of advertising. That’s because they think that advertising only works for those whose business involves selling a product. But is that really the case? Far from it.
Advertising works not only for those whose businesses thrive on product selling but also for those who exist in the industry to offer services, no matter what kind of services, just like those in the medical practice. Take the case of dental offices and dentists in Toronto, for example. If the public doesn’t have a clue about the existence of Toronto cosmetic dental clinic, how will they make use of the different dental procedures and services which Toronto dentists offer, right? After all, we are no mind readers.
You as a dental clinic in Toronto may have a number a valid reasons to avoid a full-scale advertising campaign. It might be that you have a small medical practice without any staff besides you or it could be that you have just started your practice and you may think that at this point advertising will not return the money invested into it. Or maybe you just don’t have the money to burn on an advertising campaign. However if you think about it these same obstacles are sufficient reasons to actually start advertising. For you as a dental practice in Toronto advertising is an extremely important means of spreading the word about your business, establishing a recognizable rand name and attracting more patients that would sign up for your medical services. And growing the customer base is exactly what any medical practitioner is looking for.
Nowadays most dentists in Toronto have started actively promoting online their dental practices. In fact the online advertising if the most popular form of promotion right now. The only remaining question is how do medical practitioners actually promote their services online? After all they have neither the knowledge nor the time to launch and execute a professional advertising campaign online. Well, most of them are aware of this and that is why usually they contact a professional advertising company which handles the ad campaign for them.
There is also another trick that many dental clinics do in order to streamline their operation – they hire an automatic medical assistant that takes over most of the administrivia work. Since the a backup office secretary offers a 24/7 service, you can still cater to the needs of your patients even after hours. New patients who don’t have the time to personally visit your dental can just sign up with your practice through the customizable medical form that is integrated with the system of the automatic office receptionist. Of course, such additional services will be much appreciated by your patients, for they will enable them to “communicate” with your practice in the comfort of their homes.
There are multiple benefits from such a backup front desk secretary. First you get an automated office assistant who never gets tired and can work round the clock without making mistakes typically done by human receptionists. Second, now, you have a new way to promote your dental clinic by letting everyone know that you offer a 24/7 patient self-service. Today, most patients have some computer with an internet access. It may be a desktop computer or a smartphone like iPhone or Blackberry, but even such a smartphone allows patients to use the services of the backup front desk receptionist.
The bottom line is, you would see a tremendous growth in your dental practice when you start using the backup administrative secretary.
AssistMedic has been providing search engine optimization services to dental clinics in Toronto for several years. If you are a Toronto dentist you may be interested in their promotion services. The same company also provides automated front desk receptionist services. Send them an enquiry if you want to streamline your medical front-desk operations.
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